Kwenta i-CRM ibe yedijithali · Incenye 6 ku-7
Tinhlelo tekufundza
Kwenta i-CRM ibe yedijithali: kusuka embuzweni wekucala kuya kumtsengi longapheli- 1CRM: Lapho emakhasimende akho alahleka khona ngaphambi kwesivumelwano
- 2Lirekhodi lelikhasimende ku-CRM: yonkhe imininingwane endzaweni yinye
- 3Imibuto yemakhasimende ku-CRM: yonkhe imigudvu ebhokisini linye
- 4Kulandzelela emakhasimende langaba khona ku-CRM: tigaba letisobala esikhundleni senkhumbulo
- 5Kuphatsa tikhalo temakhasimende ku-CRM: lithikithi linye enkingeni ngayinye
- 6Imilayeto yekumaketha ku-CRM: imvume yelikhasimende kucala (ulapha)
- 7Kuyeta masinyane
Tingcenye letisetako: 1
Kulendzaba
- Loko umtsetfo lokusho ngco
- Loko lokwengetwa yimitsetfo yekusebenta: imvume lebhaliwe, libito lalotfumelako lelicacile, kuphuma ohlwini lokulula
- Imvume sikhala kurekhodi lelikhasimende: simo, lusuku, umtfombo, inhloso nendlela yekutfumela
- Kuphuma ohlwini lokusebenta kuyo yonkhe indlela, netinhla temakhasimende lavumile kuphela
- Kusuka emlayetweni wenshwangubane kuya kurekhodi lelikhasimende: tikhumbuto, kulandzelela nekutsenga futsi
- Umbono we-Origami
- Umsebenti: imvume yeluhla lwakho lwekusakaza yabhalwa njani?
- Encenyeni lelandzelako
- Imitfombo
Ngaphambi kwekutsi utfumelele likhasimende sipho noma simemo sekutsenga kuselula lalo noma ku-imeyili, Sigaba 25 se-Mtsetfo Wekuvikela Imininingwane Yemuntfu sifuna kutsi utfole imvume yalo futsi ulinike indlela lecacile yekumisa leyo milayeto. Ku-CRM leso simo siba tintfo letingu-3: sikhala semvume kulo lonkhe lirekhodi lelikhasimende kanye nelusuku nemtfombo waso, kuphuma ohlwini lokusebenta kunoma ngabe nguyiphi indlela, kanye netinhla tekutfumela letinebantfu labavumile kuphela. Encenyeni yesihlanu sikhalo ngasinye saba lithikithi lelivalwa kuphela ngekucinisekisa kwelikhasimende. Lengcenye yesitfupha ya-Kwenta i-CRM ibe yedijithali, luchungechunge lolunetingcenye letingu-7, ikhuluma ngaloko lokushoyo kumakhasimende nangabe angakhali, kanye nemsebenti ngeluhla lwakho lwekusakaza lwanyalo.
Loko umtsetfo lokusho ngco
Sigaba 25 se-Mtsetfo Wekuvikela Imininingwane Yemuntfu (PDPL), loshicilelwe kuwebhusayithi ye-Siphatsimandla seSaudi Sedatha Nebuhlakani Bekwakha (SDAIA), sitsi (kuhumusha kwetfu kwembhalo we-Arabhu) ngaphandle kwetintfo tekufundzisa letitfunyelwa tikhungo tahulumende, umlawuli wemininingwane akavunyelwa kusebentisa tindlela tekuxhumana temuntfu temnikati wemininingwane, kufaka ekhatsi emakheli akhe eposi nawe-imeyili, kutfumela tintfo tekukhangisa noma tekufundzisa ngaphandle kwetimo letimbili:
- Imvume: kufanele kutfolwe imvume yalowemukelako lohlosiwe kutsi atfunyelelwe leto tintfo.
- Indlela yekumisa: lotfumelako kufanele anikete indlela lecacile, njengoba kubekwa yimitsetfo, levumela lowemukelako lohlosiwe kutsi noma nini ashito kutsi akasafuni kuyitfola.
Umlawuli wemininingwane lapha libhizinisi lakho: lohlangotsi lolunquma kutsi kungani lugcina imininingwane yelikhasimende nekutsi luyisebentisa njani. Tindlela tekuxhumana temuntfu tifaka inombolo yeselula likhasimende lelikubhalela ngayo ku-WhatsApp, i-imeyili yalo nelikheli lalo.
Sigaba 26 sengeta umkhawulo mayelana nekutsi imininingwane ivelaphi: ngaphandle kwemininingwane lebucayi, imininingwane yemuntfu ingasetjentiswa ngenhloso yekumaketha nangabe yacoketwa ngco kumnikati wayo futsi wavuma ngekwemtsetfo. Ngekwenta, luhla lwetinombolo lowalutsenga, lowalukhopha eqenjini, noma lolwacoketwa sisebenti kulomunye umtfombo akusiso sisekelo semilayeto yakho yekumaketha. Ngetulu kwaloko, sigatjana 2 se-Sigaba 5 sinika umnikati wemininingwane lilungelo lekuhoxisa imvume yakhe nobe nini. Imvume akusilo libhokisi lelimakwa kanye; simo lesingashintja kusasa.
Loko lokwengetwa yimitsetfo yekusebenta: imvume lebhaliwe, libito lalotfumelako lelicacile, kuphuma ohlwini lokulula
Imitsetfo yekusebenta yalomtsetfo, nayo leshicilelwe kuwebhusayithi ye-SDAIA, ichaza leti timo ngalokuningiliziwe etigabeni letingu-4. Naku lokubalulekile kuluhlelo lwemakhasimende:
- Sigaba 11, imvume: ingaba ngekubhala, ngemlomo noma nge-elektroniki, inqobo nje uma inikwa ngekukhululeka ngaphandle kwetindlela letidukisako, tinhloso tekusebenta imininingwane ticacile, tichaziwe futsi tichazwa ngesikhatsi sekucela noma ngaphambili, ibhalwe ngendlela lengahlolwa ngemuva kwaloko, kufaka ekhatsi emarekhodi esikhatsi nendlela yemvume, futsi kube nemvume leyehlukile yenhloso ngayinye.
- Sigaba 12, kuhoxisa imvume: inchubo yekuhoxisa kufanele ilula njengenchubo yekunika imvume noma ibe lula kakhulu, futsi umlawuli kufanele ayimise kusebenta imininingwane ngaphandle kwekubambeka lokungakafaneli.
- Sigaba 28, tintfo tekukhangisa noma tekufundzisa: imvume kufanele itfolwe ngaphambi kwekutfumela nangabe kute budlelwane bangaphambili emkhatsini walowemukelako nemlawuli, futsi kufanele ibhalwe phasi. Nawusebentisa tindlela tekuxhumana temuntfu, libito lalotfumelako kufanele livele licace, kuphuma ohlwini kufanele kube lula, kube melula futsi kube mahhala, kutfumela kufanele kume nje kutsi sicelo sekuphuma sifike, nebufakazi bemvume kufanele bugcinwe.
- Sigaba 29, kumaketha ngco: sifuna imvume yemnikati wemininingwane ngekwe-Sigaba 11, kuphuma ohlwini lokulula, libito lalotfumelako lelicacile, nekuyima ngaphandle kwekubambeka lokungakafaneli nangabe ahoxisa imvume.
Naka kutsi Sigaba 28 sihlanganisa imvume yangaphambili yetintfo tekukhangisa nekungabi khona kwebudlelwane bangaphambili, kantsi Sigaba 29 sifuna imvume yekumaketha ngco. Kutsi emakhasimende akho lakhona awela kuphi emkhatsini waletigaba letimbili, nekutsi yini lebalwa njengekumaketha ngco, ngumbuto wemtsetfo lesihloko lesi lesingawuphenduli, ngako wucinisekise ku-SDAIA noma kummeli. Umklamo lophephile weluhlelo uyafana kuto tomibili timo: lirekhodi lelikhasimende ngalinye lelifakazela imvume yalo, nekuphuma ohlwini lokusebenta khona nyalo. Kute ubone sitfombe lesibanti saloko lokusebenta etingcocweni nemakhasimende ngalokuvamile, buka tingcoco takho nemakhasimende kanye nemtsetfo wekuvikela imininingwane yemuntfu.
Imvume sikhala kurekhodi lelikhasimende: simo, lusuku, umtfombo, inhloso nendlela yekutfumela
Encenyeni yesibili sakha lirekhodi linye lelikhasimende ngalinye lelatiwa ngibo bonkhe. Imvume ikulelo rekhodi, hhayi kusipredishithi lesehlukile noma enkhumbulweni yemtsengisi. Imvume ngayinye inetikhala letingu-5 letihambisana naloko lokufunwa yimitsetfo:
- Simo: livumile, lalile, alikabutwa, noma lihoxise imvume. Simo sekugcina asisulwa nanini, ngoba yiso lesivimbela sisebenti lesisha kutsi singete likhasimende eluhlwini futsi.
- Lusuku nesikhatsi: kutsi livume nini noma lihoxise nini, ngoba Sigaba 11 semitsetfo sisho ngalokucacile sikhatsi semvume.
- Umtfombo nendlela: lifomu kuwebhusayithi, imphendvulo lebhaliwe ku-WhatsApp, kusayina egatjeni, noma lucingo sisebenti lesalubhala phasi ngelibito laso. Imitsetfo iyayemukela imvume yemlomo, kodvwa idzinga lirekhodi leliyifakazelako.
- Inhloso: tipho nemadiskhawunti, tikhumbuto tekunakekela, noma incwadzi yetindzaba yekufundzisa. Imitsetfo ifuna imvume leyehlukile yenhloso ngayinye, ngako likhasimende lelivume tikhumbuto tekunakekela alikativumi ngaloko tipho.
- Indlela yekutfumela: WhatsApp, SMS noma i-imeyili, ngoba likhasimende lingemukela i-imeyili lale WhatsApp.
Lirekhodi lemvume nalo limininingwane yemuntfu, ngako nquma kutsi ngubani longalibona nekutsi ngubani longalishintja: tisebenti tensita tibhala imvume noma kuphuma ohlwini, kute longasula umlando, futsi kukhipha tinhla kulilungelo lalabo labamunye noma lababili, hhayi labo bonkhe labane-akhawunti.
Kuphuma ohlwini lokusebenta kuyo yonkhe indlela, netinhla temakhasimende lavumile kuphela
Imitsetfo ifuna kutsi kuphuma ohlwini kube lula, kulula njengekunika imvume noma kakhulu, kube mahhala, futsi kusebente khona nyalo nawukucela. Eluhlelweni loku kuba yimitsetfo lengu-4:
- Phuma kunoma nguyiphi indlela, ngemavi lafunwako. Likhasimende lelibhala ku-WhatsApp lelitsi ningangitfumeleli imilayeto futsi, lelikusho kumtsengisi elucingweni, noma lelichafata sixhumanisi sekuphuma ku-imeyili lenta sicelo sinye sekuphuma lesingena kurekhodi lalo khona nyalo, hhayi inotsi lelindzile kutsi kube nalodlulisako.
- Kuphuma kusebenta kuto tonkhe tinhla. Nangabe likhasimende lihoxisa imvume yetipho, liyaphuma kuto tonkhe tinhla tetipho kuwo onkhe emagatja, ngoba simo sikurekhodi lalo, hhayi eluhlwini.
- Libito lalotfumelako nendlela yekuphuma kuwo wonkhe umlayeto. Ithempulethi yemlayeto eluhlelweni yengeta libito lebhizinisi lakho nendlela yekuphuma ngekutenteka, ngako akuncikanga ekukhumbuleni kwesisebenti.
- Tinhla tiyakhiwa, atikhophwa. Luhla lwekutfumela kusesho emarekhodini: lonkhe likhasimende lelinesimo lesitsi livumile kulenhloso kulendlela. Hhayi bantfu labaxhumana nabo kuselula semtsengisi, futsi hhayi licembu lekusakaza lelacoketwa emnyakeni lowendlulile.
Kunenzuzo yekusebenta futsi: luhla lwalabo labavumile lufundvwa ngulabo labaluceli, ngako timphendvulo tabo tiba luphawu lwemphela lwaloko lokubalulekile kumakhasimende akho, esikhundleni sekulahleka emkhatsini walabo labangazange bawufune lomlayeto.
Kusuka emlayetweni wenshwangubane kuya kurekhodi lelikhasimende: tikhumbuto, kulandzelela nekutsenga futsi
Imvume ayikunciphisi loko lokushoyo kumakhasimende; iyakucondzisa. Lirekhodi lelikhasimende ligcina loko lelikutsengile nekutsi nini, emathikithi ensita encenyeni yesihlanu, kanye nendlela lelitsandza kakhulu. Kusuka kulo wakha imilayeto likhasimende lelilindzele yona ngoba imayelana nalo:
- Sikhumbuto lesihlobene naloko lelikutsengile: lusuku lwekunakekela lokuvamile, kuvuselela kubhalisa, noma intfo lesetjentiswako levame kuphela ngemuva kwesikhatsi lesibona emlandweni wema-oda alo.
- Kulandzelela ngemuva kwensita: umbuto ngemuva kwekuvalwa kwelithikithi mayelana nekutsi kulungisa kuhamba njani. Loko kulandzelela kwensita, hhayi kukhangisa, ngako kugcine ngaphandle kwetinhla tetipho.
- Simemo sekutsenga futsi: kulikhasimende lelavuma tipho, lesisekelwe kuloko lelikutsengile, hhayi umlayeto munye lofanako wabo bonkhe.
Umngcele emkhatsini wemlayeto wensita nemlayeto wekukhangisa awusoloko ucacile: sikhumbuto sekunakekela lesinediskhawunti sesesibe kukhangisa. Nika ithempulethi ngayinye eluhlelweni inhloso lecondzile, uyihlanganise nemvume ledzingwa yileyo nhloso, futsi ukhombise ummeli wakho emathempulethi lonengabaneka ngawo. Nangabe uneluhlelo lwemaphoyinti noma lwemivuzo, nalo lukulelo rekhodi linye; sichaze kutsi lwakhiwa njani ku-tinhlelo tekwetsembeka kwemakhasimende. Tinhlelo temikhankaso netindlela tekukhangisa tingaphandle kwalengcenye: indzaba yayo sakhiwo lesenta kutsi konkhe kuxhumana nelikhasimende kusekelwe kurekhodi lalo nemvumeni yalo.
Umbono we-Origami
Sitsatsa imvume njengencenye yerekhodi lelikhasimende, hhayi njengesengeto. Nasakha luhlelo lwekuphatsa budlelwane nemakhasimende, sibeka simo semvume senhloso ngayinye nendlela ngayinye eceleni kwemininingwane yelikhasimende, senta kutsi sonkhe sicelo sekuphuma lesivela kunoma nguyiphi indlela sishintje leso simo khona nyalo, futsi sivumela kutsi tinhla tekutfumela takhiwe kuphela ngemarekhodi lavumile.
Sihlanganisa yonkhe ithempulethi yemlayeto nenhloso lecondzile lengeta libito lebhizinisi nendlela yekuphuma ngekutenteka, futsi sigcina umlando longeke usulwa wayo yonkhe imvume nako konkhe kuhoxisa, kanye nemalungelo lanquma kutsi ngubani lobona tinhla nekutsi ngubani lotikhiphako. Imininingwane yaloko lesikwakhako ikhona ku-likhasi letinsita tetfu.
Umsebenti: imvume yeluhla lwakho lwekusakaza yabhalwa njani?
Lona ngumsebenti longawenta wena ngekwakho emhlanganweni munye nalowo lotfumela imilayeto yenu yenshwangubane lamuhla:
- Butsa tonkhe tinhla tekutfumela tanyalo: emacembu ekusakaza e-WhatsApp, tinhla te-SMS, tinhla te-imeyili, nanoma nguliphi lifayela letinombolo lelisetandleni tebatsengisi.
- Tsatsa sampula yetinombolo letingu-20 eluhlwini ngalunye, bese ubuta ngenombolo ngayinye: siyati yini kutsi umnikati wayo wavuma nini, njani futsi ngayiphi inhloso?
- Bhala umtfombo waluhla ngalunye: lwacoketwa ngco kumakhasimende, lwakhophwa kulenye indzawo, noma kute lowatiko.
- Hlola kuphuma ngekwakho: cela loyo losebenta naye kutsi abhale ningangitfumeleli imilayeto futsi endleleni yinye, bese ulandzelela kutsi sicelo sitsatsa sikhatsi lesingakanani kufika kuto tonkhe tinhla nekutsi ngubani lositsatsela tinyatselo.
Linani lemarekhodi lowatiko kutsi umnikati wavuma nini futsi njani, lehlukaniswe ngebukhulu besampula, lizinga lakho lemvume lebhaliwe lamuhla. Luhla lolungatiwa ngumuntfu umtfombo walo yintfo yekucala lekufanele uyibuyekete nemmeli wakho ngaphambi kwemlayeto lolandzelako, futsi indlela yekuphuma loyilandzelele yiyo lekufanele ibe ngumtsetfo eluhlelweni.
Encenyeni lelandzelako
Nyalo likhasimende ngalinye linelirekhodi lemvume lelinesimo, lusuku, umtfombo, inhloso nendlela yekutfumela, kuphuma ohlwini lokusebenta kunoma nguyiphi indlela, kanye netinhla letinalabo labavumile kuphela. Incenye 7, lekugcina, Luhlelo lwemalanga langu-90 lwekusebentisa i-CRM ebhizinisini lakho, ihlanganisa imisebenti yetingcenye letisitfupha ibe tigaba letingu-3 letinemalanga langu-30 ngasinye: kuhlanta nekuhlanganisa emarekhodi emakhasimende nekubeka emalungelo, bese kuba libhokisi lemilayeto linye kanye nelipayiphu lematfuba, bese kuba ngemathikithi ensita nemarekhodi emvume ngaphambi kwekuvala tinhla letiseceleni.
Imitfombo
- Umtsetfo Wekuvikela Imininingwane Yemuntfu (PDPL) — Siphatsimandla seSaudi Sedatha Nebuhlakani Bekwakha (SDAIA) — Sigaba 5 ngemvume nekuhoxiswa kwayo, Sigaba 25 ngetintfo tekukhangisa netekufundzisa, Sigaba 26 ngekusebenta imininingwane ngenhloso yekumaketha.
- Imitsetfo Yekusebenta Yemtsetfo Wekuvikela Imininingwane Yemuntfu — SDAIA — Sigaba 11 ngetimo nekubhalwa kwemvume, Sigaba 12 ngekuhoxiswa kwemvume, Sigaba 28 ngetintfo tekukhangisa noma tekufundzisa, Sigaba 29 ngekumaketha ngco.
Imibuto lejwayelekile
Ngiyayidzinga yini imvume yelikhasimende ngaphambi kwekutfumela imilayeto yekumaketha nge-WhatsApp?
Sigaba 25 se-Mtsetfo Wekuvikela Imininingwane Yemuntfu (PDPL) sifuna imvume yalowemukelako kanye nendlela lecacile yekuphuma ohlwini ngaphambi kwekutsi tindlela takhe tekuxhumana temuntfu sisebentiselwe kutfumela tintfo tekukhangisa. Imitsetfo yekusebenta ihlanganisa imvume yangaphambili nekungabi khona kwebudlelwane bangaphambili ku-Sigaba 28, futsi ifuna imvume yekumaketha ngco ku-Sigaba 29, ngako cinisekisa ku-SDAIA noma kummeli kutsi loku kusebenta njani kumakhasimende akho lakhona, futsi ubhale phasi imvume kuto tonkhe timo.
Ngiyibhala njani phasi imvume yelikhasimende ku-CRM?
Ngetikhala letingu-5 kurekhodi lelikhasimende: simo, lusuku nesikhatsi, umtfombo nendlela, inhloso, kanye nendlela yekutfumela. Sigaba 11 semitsetfo yekusebenta sifuna kutsi imvume ibhalwe ngendlela lengahlolwa ngemuva kwaloko, kanye nesikhatsi nendlela yayo, nekutsi kube nemvume leyehlukile yenhloso ngayinye.
Ngentani nangabe likhasimende licela kutsi imilayeto ime?
Bhala sicelo kurekhodi lalo khona nyalo, noma ngabe sifike ngayiphi indlela, bese ulikhipha kuto tonkhe tinhla talenhloso. Imitsetfo yekusebenta ifuna kutsi kutfumela kume nje kutsi sicelo sifike, nekutsi kuphuma ohlwini kube melula futsi kube mahhala. Gcina lirekhodi lekuhoxisa imvume, ngoba yilo lelivimbela kutsi likhasimende lingetwe futsi.
Ngingalisebentisa yini luhla lwetinombolo lengalutsenga ekumaketheni?
Sigaba 26 semtsetfo sivumela kusebenta imininingwane yemuntfu ngenhloso yekumaketha nangabe yacoketwa ngco kumnikati wayo futsi wavuma. Luhla lolutsengiwe noma lolukhophiwe aluzange lucoketwe ngco kubantfu labakulo, ngako ungakhi imilayeto yakho phezu kwalo futsi ucinisekise imininingwane ku-SDAIA noma kummeli.
