Kuphatsa budlelwane nemakhasimende kucala ngembuto labanyenti banikati bemabhizinisi labangakhoni kuwuphendvula: mingakhi imibuzo leyefika ngeliviki leliphelile, futsi kwentekani kulowo nalowo? Imibuzo ifika ngetinkhundla letingu-5 lokungenani: i-WhatsApp, tingcingo, ema-akhawunti etinkhundla tekuchumana, i-imeyili kanye nemafomu awebhusayithi, kanye nemakhalekhikhini labatsengisi. Umnyango ngamunye ugcina incenye yendzaba, futsi kute lobona indzaba yonkhe. Lengcenye yekucala yeluchungechunge lolunetingcenye letingu-7 Kwenta i-CRM ibe yedijithali ikhomba tindzawo lapho likhasimende lilahleka khona emkhatsini welicophelo lekucala nesivumelwano, futsi ikunika umsebenti lomayelana nemibuzo yakho yekugcina lengu-20 kute ulinganise ligebe wena ngekwakho ngaphambi kwekutsenga noma nguluphi luhlelo.

Iminyango lemihlanu nelirekhodi linye lelingekho

Luhlelo lwe-CRM, lokusho customer relationship management noma kuphatsa budlelwane nemakhasimende, ngumcabango lolula ngaphambi kwekutsi lube yi-software: likhasimende ngalinye linelirekhodi linye lelatiwa yinkampani yonkhe, futsi umbuto ngamunye unemphatsi, simo kanye nesinyatselo lesilandzelako. Emabhizinisini lamanyenti inkinga akusiko kungabikhona kwe-software. Inkinga kutsi lomcabango uhlakatekile eminyangweni lengakhulumi nalomunye:

  • I-WhatsApp. Umgudvu loseduze kakhulu nelikhasimende laseSaudi futsi lohamba ngesivinini. Kodvwa ngalokuvamile yinombolo yinye kucingo linye, lefundvwa ngulobambe lucingo, futsi imilayeto lemidzala icwila ngaphansi kwemilayeto lemisha leminyenti.
  • Tingcingo. Lucingo luyaphela futsi kute lokusele kubhaliwe. Libito lalowo lowashaya, sicelo sakhe nesikhatsi sekumshayela emuva kuhlala enkhumbulweni yalowo lowaphendvula.
  • Ema-akhawunti etinkhundla tekuchumana. Umlayeto locondzile ku-akhawunti yenkampani ufundvwa ngulophatsa i-akhawunti, futsi ngalokuvamile akusiye lotsengisako.
  • I-imeyili nemafomu awebhusayithi. Afika ebhokisini lelihlanganyelwe lelivulwa ngumuntu nakakhumbula, ngako sicelo singahlala emalanga lamanyenti singakaphendvulwa.
  • Likhalekhikhini lalomtsengisi. Umnyango lonengoti kakhulu, ngobe budlelwane bonkhe bakhiwe enombolweni lengeyemuntu, hhayi yenkampani.

Kute namunye walemiyango lemihlanu lonephutsa. Likhasimende likhetsa umgudvu lolilungele, futsi i-WhatsApp yindzawo lapho likhasimende lakho likhona ngempela. Liphutsa kutsi umnyango ngamunye usebenta wodvwa, ngako kute indzawo yinye lapho ungabuta khona: kwentekeni ngalelikhasimende?

Luhambo lwembuto munye: lapho ulindza khona, uphindvwa khona futsi unyamalala khona

Landzela umbuto lojwayelekile kute ubone kutsi kwenteka njani. Likhasimende litfumela umlayeto ku-WhatsApp yenkampani ngaLesine kusihlwa libuta ngemkhicito nentsengo yawo. Umlayeto ufika emva kwemahora emsebenti, ngako uyalindza. NgeLisontfo ekuseni umamukeli uyawufunda futsi awudlulisele kumtsengisi, bese inkhulumiswano idlulela kulucingo lwalomtsengisi. Ngalesikhatsi, lona likhasimende lifanako lishayele lucingo lwasehhovisi ngobe kute loweliphendvulile, futsi lomunye umsebenti ubhale libito lalo ephepheni. Nyalo unelikhasimende linye etindzaweni letimbili, basebenti lababili labangalishayela, futsi kute lowati kutsi lomunye sewuxhumene nalo.

Umtsengisi utfumela sipho sekucala futsi likhasimende litsi litawubuya kuwe. Lapha kucala sigaba lesinengoti kakhulu: kulandzelela kuncike enkhumbulweni yalomtsengisi nengcindzi yelilanga lakhe. Nakakhumbula emva kweliviki, likhasimende kungenteka sele litsengile kulenye indzawo. Nakakhohlwa, kute lutfo enkampanini lolumkhumbuta. Futsi nangabe lomtsengisi ashiya umsebenti emva kwetinyanga letimbili, inkhulumiswano, inombolo yelikhasimende nako konkhe lokwetsenjiswa kuhamba naye.

Loluhambo lunetindzawo letingu-4 letisobala tekulahlekelwa:

  • Kulindza. Umbuto longenamphatsi lobekiwe ulindza kutsi umuntu awukhumbule, futsi kute lolinganisa kutsi ulindze sikhatsi lesingakanani.
  • Kuphindvwa. Lona likhasimende lifanako likuletindzawo letingetulu kweyinye, ngako litfola imilayeto lemibili lephikisanako, noma lingatfoli namunye.
  • Kuthula. Sivumelwano lesingakenteki futsi kute lowati kutsi kungani, ngobe sizatfu sekulahlekelwa asizange sibhalwe.
  • Kuhamba. Budlelwane belikhasimende buhamba nemsebenti, ngobe bebusekhalekhikhini lakhe hhayi erekhodini lenkampani.

Kungani umtsengisi lokhutsele kakhulu angakulungisi loku

Kusabela kwekucala nawutfola kutsi emakhasimende alahlekile kucela licembu lekutsengisa kutsi lilandzelele kakhulu. Loko akuvamisi kwenela, ngobe inkinga isekwakhiweni, hhayi ebantfwini. Umtsengisi lolandzelela emakhasimende langemashumi lamatsatfu ngenkhumbulo nangelucingo lwakhe utawakhohlwa lamanye noma angakhutsala kangakanani, ngobe nje inkhumbulo inemkhawulo futsi lucingo alukhumbuti muntu ngalutfo.

Sisombululo kutsi umbuto ngekwawo ube lirekhodi kusukela ngesikhatsi ufika: ungena ngamuphi umnyango, uvele endzaweni yinye, unikwe umphatsi futsi uphatse sinyatselo lesilandzelako nelusuku. Nawufika esigabeni sekukhetsa lithulusi, tindlela tekukhetsa ticatsaniswe ku-umhlahlandlela wetfu wekukhetsa i-CRM yemabhizinisi aseSaudi. Kodvwa lithulusi lita emva kwekutsi wati kutsi emakhasimende akho alahleka kuphi, hhayi ngaphambili.

I-WhatsApp ikakhulukati ayidzingi kucedvwa, idzinga kuhlelwa: inombolo leyenkampani hhayi yebantfu, umphatsi locacile emva kwemahora emsebenti, kanye nendlela yekutsi inkhulumiswano idlule emkhatsini webasebenti ingalahleki. Sikuchaze ngalokuphelele ku-likhasimende lakho libuta ku-WhatsApp nyalo: ngubani lophendvulako?, futsi sitawubuyela kuko encenyeni 3.

Imininingwane yelikhasimende lakho ayisiyo yelucingo lwamuntu

Libito lelikhasimende, inombolo yalo netinkhulumiswano talo timininingwane yemuntu. UMtsetfo Wekuvikela Imininingwane Yemuntu (PDPL), loshicilelwe kuwebhusayithi yeSiphatsimandla saseSaudi Semininingwane Nebuhlakani Lobentiwe (SDAIA), esigabeni 4 unika umnikati wemininingwane emalungelo lafaka lilungelo lekutiswa ngesisekelo semtsetfo nenhloso yekucoca imininingwane yakhe, lilungelo lekufinyelela emininingwaneni yakhe legcinwe ngumlawuli, kanye nelilungelo lekucela likhophi layo ngendlela lefundzekako nalecacile. Sigaba 25 sidzinga imvume yalowo lotfumelelwako ngaphambi kwekusebentisa imininingwane yakhe yekuxhumana kutfumela tintfo tekukhangisa, kanye nendlela lecacile lementa akhone kuyekela kutitfola.

Inchazelo yekusebenta ilula: nangabe imininingwane yelikhasimende ihlakatekile emakhalekhikhini langu-6 nasemaphepheni lamabili, ngeke ukhone kuliphendvula nalibuta kutsi yini loyigcinile ngalo, futsi ngeke wati kutsi ngubani lowavuma imilayeto yakho nalowo longakavumi. Lirekhodi linye akusiko kuhleleka kuphela; kuyindlela yinye kuphela yekwati kutsi unani. Timvume tekufinyelela nato tiyincenye yekwakhiwa: ngubani longabona lirekhodi lelikhasimende, ngubani longalishintsa futsi ngubani longalikhipha. Sichaze kutsi yini lesebenta etinkhulumiswaneni temakhasimende ku-tinkhulumiswano temakhasimende akho neMtsetfo Wekuvikela Imininingwane Yemuntu. Loku akusiko seluleko semtsetfo, ngako cinisekisa imininingwane ku-SDAIA noma kummeli.

Umbono we-Origami

Siyinkampani yebuchwepheshe lekha tinhlelo, ema-app nekuhlanganiswa lokwentelwe wena, futsi sicala nobe ngumuphi umsebenti wekuphatsa emakhasimende ngekulandzelela imibuzo yangempela ngaphambi kwekudvweba ngisho sikrini sinye. Luhlelo lolufakwe ngetulu kwemigudvu lehlakatekile nemarekhodi laphindziwe lususe nje sinyakanyaka lusise esikrinini lesihle kakhulu, bese licembu libuyela kulucingo ngobe lucingo lusheshisa.

Indlela lesisebenta ngayo: lirekhodi linye lelikhasimende lelinetimvume letikhanyako, bese imigudvu ebhokisini linye, bese tigaba tekulandzelela, bese kusita emva kwekutsengisa kanye nemvume, nalohlelo luhlanganiswe ne-WhatsApp, tingcingo kanye newebhusayithi lelicembu lakho selivele lisebentisa, esikhundleni sekulicela kutsi lishintshe imikhuba yalo. Lena yindlela lelandzelwa tingcenye letisele taloluchungechunge, futsi loko lesikwakhako kuchazwe ku-likhasi letinsita tetfu.

Umsebenti: landzelela imibuzo yakho yekugcina lengu-20

Ngaphambi kwanobe nguyiphi incumo, udzinga sitfombe sangempela sekutsi kulahleka lokungakanani. Lona ngumsebenti longawenta wena ngekwakho ngeliviki linye ngaphandle kwalithulusi lelisha:

  • Butsa imibuzo yekugcina lengu-20 kuyo yonkhe iminyango, hhayi ku-WhatsApp kuphela. Cela wonkhe muntu lophendvula emakhasimende kutsi alete loko lanako, kufaka ekhatsi emakhalekhikhini ebatsengisi.
  • Bhala tikhala letingu-5 embuzweni ngamunye: lusuku lewufika ngalo, umgudvu, ngubani lowaphendvula kucala, waphendvula nini, nekutsi inkhulumiswano ikuphi nyalo.
  • Engeta sikhala semphumela: sivumelwano, sicaphuno lesisalindzile, kuthula, noma kute lowatiko.
  • Phawula lokuphindziwe: wonkhe likhasimende lelivele emigudvwini lengetulu kwemunye noma kubasebenti labangetulu kwemunye.
  • Bhala sizatfu sekuthula ngakunye nangabe kukhona lowatiko, futsi ushiye sikhala singenalutfo nangabe kute lowatiko.

Linani letikhala letingenalutfo ekholamuni yemphumela bubanti bekulahlekelwa kwakho. Lokubaluleke kakhulu kunelinani kuyindlela lokwenteka ngayo: ingabe likhasimende lilahleka ekulindzeni, ekuphindvweni, ekulandzeleleni, noma nemsebenti lohambako? Imphendvulo ikutjela kutsi ucale ngayiphi incenye yaloluchungechunge.

Etingcenyeni letitako

Sesikhombile kutsi likhasimende lilahleka kuphi; lokusele kuvala indzawo ngayinye ngekulandzelana. Incenye 2 yakha lirekhodi linye lelikhasimende: imininingwane lencane ledzingekako, lirekhodi linye esikhundleni setikhophi letiphindziwe, kanye nemalungelo emnikati wemininingwane lekufanele aweseke. Bese sihlanganisa imigudvu ebhokisini linye lelinemphatsi nesikhatsi sekuphendvula, sente kulandzelela kube tigaba letikhanyako, sinike sikhalo ngasinye lithikithi, sibhalise imvume yemilayeto yekumaketha, futsi sivale ngelicebo lemalanga langu-90 lekwenta konkhe loku.

Imitfombo