Uma inkampani yakho isebentisa i-WhatsApp Business, likhasi le-Facebook, i-akhawunti yebhizinisi ye-Instagram noma ikhangisa nge-Meta, unemalanga langu-7. Nga-30 Okthoba 2026, imigomo yetebhizinisi ya Meta lebuyeketiwe icala kusebenta, futsi kuyo inkampani yakho ivumela Meta kutsi isebentise tinhlelo letitentekelako letifana netihloli nemabhothi kute ifinyelele kulokuphatsekile kwewebhusayithi yakho, ikufake ohlwini futsi ikuqoqe, kute ithutfukise imikhicito yayo yetikhangiso neyemabhizinisi. Ayikho inkinobho yekwala: kuchubeka usebentisa letinsita ebhizinisini emva kwalelilanga kutsatfwa njengekuvuma. Sinyatselo lesisebentako kulelivikini: bhala luhlu lwawo onkhe ema-akhawunti a-Meta enkampani yakho, buka loko lokushicilelwe obala kuwebhusayithi yakho, bese unquma kutsi yini lotayivimba ku-robots.txt.

Yini lentjintjako ncamashi?

Inguculo yanyalo yemigomo yetebhizinisi ya Meta isebenta kusukela nga-6 Mashi 2024, futsi nyalo inesatiso lesitsi lokubuyeketwa kucala kusebenta nga-30 Okthoba 2026. Inguculo lensha inetigaba letingu-9, futsi tinengetelo letintsatfu tibaluleke kakhulu:

  • Kufinyelela kwetfomathikhi kuwebhusayithi yakho: Sigaba 1 sitsi uvumela Meta, noma nobe ngubani losebenta egameni layo, kutsi isebentise tinhlelo letitentekelako letifana nemathulusi ekudvonsa imininingwane, emabhothi, ema-spider netihloli, nekwakha tincwadzi tekungena tekuhlola, kute ifinyelele, ifake ohlwini, igcine, ihlatiye futsi iqoqe ema-domain nemakhasi lahlobene nemikhicito netinsita takho.
  • Emaphutsa e-AI angewakho: Sigaba 5 siyavuma kutsi tici te-AI tingenta emaphutsa, futsi sitsi wena wedvwa unesibopho saleto tici naloko lokukhicitwa tiko, futsi utfwala tonkhe tingoti.
  • Kuvuma ngekuchubeka usebentisa: Sigaba 7 sitsi kuchubeka nobe ngukuphi kusetjentiswa kwebhizinisi emva kwesatiso sekubuyeketwa kusho kutsi uyavuma kubotjwa yimigomo lemisha.

Ingabe loku kusebenta enkampanini yakho?

Cishe ngempela. Imigomo ichaza kusetjentiswa kwebhizinisi ngendlela lebantsi: kukhangisa noma kutfumela imilayeto yekutsengisa, kutsengisa noma kubala imikhicito, kwakha ikhathalogi yemikhicito, kuphatsa likhasi, nekusebentisa nobe ngumuphi umkhicito webhizinisi njenge-Ads Manager noma Meta Business Suite. Sitolo lesiphendvula emakhasimende nge-WhatsApp Business nendawo yekudlela lephatsa likhasi le-Instagram kokubili kungena kulencazelo. Ngekusho kwe-The Register, emabhizinisi lalinganiselwa ku-1 million asebentisa ema-ejenti e-AI a-Meta ku-WhatsApp naku-Messenger kuphela. Ema-akhawunti emuntfu siqu lasetjentiselwa tinjongo tekutimela kuphela awafakwa.

Uma ubuyeketa kubhalisela kwakho kwe-WhatsApp Business kulenyanga, fundza nesihloko setfu mayelana nemaphakeji ekucinisekisa enyanga ye-WhatsApp Business, ngobe imigomo lemisha isebenta kwi-akhawunti nobe ngumuphi liphakeji lolikhetsako.

Ingabe Meta itawucecesha i-AI yayo ngalokuphatsekile kwewebhusayithi yakho?

Umbhalo wanyalo wesiNgisi wekhasi lekubuka kusengaphambili utsi injongo kuniketa, kutfutfukisa, kwenta ncono, kucwaninga nekugcina imikhicito yetikhangiso neyemabhizinisi ya Meta, futsi awukusho ngalokucacile kucecesha. Kodvwa kuhlatiya kwe-National Law Review kubika kutsi Meta isuse ligama lelitsi train enguculweni yesiNgisi sase-Melika emva kwekugcekwa, kutsi tinguculo letinye tetilimi betisenalo nga-18 na-19 Okthoba, nekutsi ligama lelitsi kutfutfukisa libanti ngalokwanele kutsi lifake nekucecesha. Kucace kakhulu likhasi lelisemtsetfweni la Meta ngetihloli tayo tewebhu: sihloli i-Meta-ExternalAgent sikhona kute sicecheshe ema-model e-AI lasisekelo noma senta ncono imikhicito ngekufaka lokuphatsekile ohlwini. Ngamafuphi, lokungenteka kuyiciniso, futsi sincumo sisesandleni sakho nge-robots.txt.

Lokufanele ukwente ngaphambi kwa-30 Okthoba

  • Bhala luhlu lwema-akhawunti akho: onkhe emakhasi e-Facebook, ema-akhawunti ebhizinisi e-Instagram, tinombolo te-WhatsApp Business, ema-akhawunti etikhangiso nemakhathalogi emikhicito, nekutsi ngubani lowaphatsako, tisebenti noma ema-ejensi ekutsengisa.
  • Hlonza emawebhusayithi lahlobene: iwebhusayithi lenkhulu, sitolo sakho se-inthanethi nanobe nguyiphi i-subdomain lexhunywe kuma-akhawunti noma etikhangisweni takho.
  • Susa konkhe lokubucayi emakhasini emphakatsi: tilinganiso tentsengo, ema-PDF angekhatsi netixhumanisi tekwabelana letivulekile kufanele kube ngemuva kwekungena ngephasiwedi lokuyiciniso, hhayi nje sixhumanisi lesingakabhalwa.
  • Nquma umgomo wakho we-robots.txt: uma ungafuni kutsi lokuphatsekile kwewebhusayithi yakho kusetjentiselwe kucecesha ema-model a-Meta, fakela lemigca lemibili:
User-agent: meta-externalagent
Disallow: /

Ungayivimbi i-facebookexternalhit: yiyo letfola sitfombe nesihloko uma likhasimende labelana ngesixhumanisi semkhicito wakho ku-WhatsApp. Khumbula kutsi Meta itsi lushintjo lungatsatsa kufika emahoreni langu-24 kute lusebente, nekutsi i-FacebookExternalHit ne-Meta-ExternalFetcher tingasidlula lifayela etimeni letitsite, ngako-ke i-robots.txt silulekiso, hhayi sihluthulelo.

  • Buyeketa timphendvulo te-AI: uma uvule timphendvulo tetfomathikhi ku-WhatsApp noma ku-Messenger, hlola loko letikusho mayelana netintsengo, kubuyiselwa kwemali nesicinisekiso ngaphambi kwekutsi tifike kulikhasimende, ngobe emaphutsa ato nyalo asibopho sakho.
  • Gcina likhophi lelinelilanga: gcina imigomo yanyalo nalemisha emarekhodini enkampani, bese wengeta sigatjana etivumelwaneni nema-ejensi ekutsengisa lesichaza sibopho sawo ngaloko lawakushicilela egameni lakho.

Umbono wa-Origami

Meta akusiyo intfo tinkampani letinyenti taseSaudi Arabia letingayishiya; i-WhatsApp yindlela yekucala yekusita emakhasimende kutinyenti tato. Ngako-ke asikuboni kuhamba njengesisombululo. Phatsa iwebhusayithi yakho njengemphahla loyiphetse futsi loyilawulako: loko lokusemphakatsi kufanele kube semphakatsi ngenhloso, loko lokuyimfihlo kufanele kuvikeleke ngempela, futsi sincumo ngetihloli kufanele sibhalwe ku-robots.txt ngekucabangisisa, hhayi ngengoti.

Sigatjana sesibopho se-AI sibaluleke kakhulu kunaloko lokubonakala. Imphendvulo yetfomathikhi letsembisa likhasimende sephulelo lesingekho nyalo liphutsa lenkampani yakho yodvwa. Uma ufuna kutsi iwebhusayithi yakho, i-robots.txt yakho nekuhlanganiswa kwe-WhatsApp Business kubuyeketwe kute uchubeke ulawula imininingwane yakho, sitsintse.

Sifinyeto

Lilanga ngu-30 Okthoba 2026, futsi kuvuma kwenteka ngekutentekela uma uchubeka usebentisa letinsita. Beka lihora linye kulelivikini nelicembu lakho letebuchwepheshe: bhala luhlu lwema-akhawunti, hlanta emakhasi emphakatsi, buyeketa i-robots.txt futsi uhlole timphendvulo te-AI. Letinyatselo cishe atibiti lutfo futsi tikusindzisa kulokungakulindzelekile ngemuva.

Imitfombo