Ngaphambi kwekutsi umbhalisile ayekise luhlelo lwakho: i-Apple manje ikuvumela kukhombisa lesinye sipho sekugcina esikrinini sekuyekisa

Mhla we-4 Lweti 2026, i-Apple yenta kutsi imilayeto yekugcina itfolakale ku-App Store. Nangabe umbhalisile avula tilungiselelo tekubhalisa kwakhe kute ayekise luhlelo lwakho, manje ucala abone umlayeto lowubhalile wena: umbhalo, sitfombe, noma sipho lesikhetsekile lesifana nenyanga yamahhala noma intsengo lephansi sikhatsi lesitsite. Kuhlelwa ku-App Store Connect, ngemilayeto lefika ku-10 eluhlelweni ngalunye kanye netipho tekugcina letifika ku-10 ngeluhlobo ngalunye lwelipulani lekukhokha. Nangabe luhlelo lwakho lutfola imali ngekubhalisa lokutivuselelako ngekutsenga ngekhatsi eluhlelweni kwe-Apple, leli lithulusi lemahhala lekugcina emakhasimende lakhokhako, futsi kulihlela kutsatsa lihhovisi linye.

Lokwentiwa yimilayeto yekugcina

Kute kube manje, sikrini sekuyekisa etilungiselelweni te-iPhone besiyi-Apple yodvwa. Umbhalisile abecindzetela kuyekisa futsi wena ubokwati kuphela embikweni welandzelako wekutsengisa. Ema-Win-Back Offers lacaliswa yi-Apple nga-2024 abekusita kutsi ufinyelele kulababebabhalisile kuphela emvakwekutsi sebahambile. Imilayeto yekugcina, leyakhonjiswa kwekucala ku-WWDC 2026, ifinyelela kumbhalisile ngaphambi kwekutsi aciniseke kuyekisa.

Ngekusho kwelikhasi lelisemtsetfweni lelusito le-Apple, umlayeto unetimo letintsatfu:

• Umbhalo kuphela: sihloko nemtimba, sibonelo sikhumbuto setintfo umbhalisile latatilahlekela.
• Umbhalo nesitfombe: kuvela nawungeta sitfombe futsi umbhalisile angakafaneleki kunoma ngusiphi sipho.
• Umbhalo nesipho sekugcina: kuvela nangabe sipho sixhunyaniswe nemlayeto futsi umbhalisile asifanelekela.

Inkinobho yekuyekisa ihlala endzaweni yayo. Umbhalisile ufundza umlayeto wakho, bese uyanguma.

Imikhawulo lebekwe yi-Apple

• Kufika ku-10 wemilayeto yekugcina eluhlelweni ngalunye, futsi kususa umlayeto akubuyiseleki.
• Kubhalisa ngakunye kungaxhunyaniswa nemlayeto 1 kuphela ngesikhatsi sinye.
• Kufika ku-10 wetipho tekugcina ngeluhlobo ngalunye lwelipulani lekukhokha, ngetinhlobo leti-3: khokha ngekusebentisa, khokha kusenesikhatsi, noma mahhala.
• Titfombe kufanele tibe ngu-3840 × 2160 noma 5244 × 2950 emaphikseli.
• Ngemisebenti le-4 kuphela ku-App Store Connect lengakuhlela: Umnikati we-akhawunti, Umphatsi, Umphatsi weluhlelo, neKumaketha.

Esiphweni ngasinye ukhetsa kutsi ngubani lofanelekako: sikhatsi lesincane umbhalisile lokufanele abe akhokhile kuso, kulindza lokukhetsekako emkhatsini wetipho, kanye nemave noma tifundza lapho sivela khona. Emantsengo emave lamanye abalwa ngemazinga lamasha ekushintjaniswa kwemali, futsi ungawashintja ngesandla.

Umtsetfo lowenta kutsi imilayeto yaliwe

Umbhalo wemlayeto ubonwa ngulowo nalowo mbhalisile, kufaka ekhatsi labo labangakafaneleki sipho. Ngako i-Apple iyakwenqabela kukhuluma ngemantsengo, ngetephulelo noma ngetipho esihlokweni nobe emtimbeni: libinzana lelifana nesephulelo se-50% noma inyanga yamahhala lenta kutsi umlayeto wenqatjwe ekubuyeketweni kwetinhlelo. Sipho sivela entfweni yaso lehlukile ngaphansi kwembhalo. I-Apple iyavumela emaciniso ngaloko umbhalisile latakulahlekela, njengekungakhoni kufinyelela kulokucuketfwe lokulandiwe, futsi yale emagama lacindzetelako, tibalo letingenabufakazi nembhalo lobhalwe ngetinhlavu letinkhulu kuphela.

Umlayeto ngamunye kufanele uphindze uhunyushwe ngelulwimi lwesitolo ngasinye lapho kubhalisa kutsengiswa khona. Nangabe luhlelo lwakho lutsengisa e-Saudi Arabia, bhala umlayeto ngesi-Arabhu, hhayi ngesiNgisi kuphela. Nangabe usalungiselela kukhululwa kwakho kwekucala, fundza sihloko setfu mayelana nekutsi kungani kubuyeketwa kwe-App Store kubuyisela tinhlelo.

Kuhlela ngetinyatselo leti-6

1. Ku-App Store Connect, vula luhlelo lwakho, bese uya ku-Subscriptions ngaphansi kwe-Monetization.
2. Esigabeni se-Retention Messaging, chafata Get Started bese unika umlayeto libito lekubhekisela.
3. Bhala sihloko lesifushane nemtimba lokhumbuta umbhalisile ngelusito lweliciniso: idatha yakhe lelondvolotiwe, inchubekelembili yakhe, sici lesitako.
4. Engeta tinguculo tesi-Arabhu nesiNgisi, kanye nesitfombe ngalesinye semalinganiso lamabili.
5. Xhumanisa kubhalisa, bese ungeta sipho sekugcina nemibandzela yaso, sikhatsi naintsengo.
6. Hlola kubukeka kwekhadi ne-iPhone ekubukeni kusenesikhatsi, bese utfumela umlayeto kutsi ubuyeketwe.

Emvakwekutsi uvunywe, noma ngukuphi kuhlela kwakha inguculo lensha nayo ledzinga kubuyeketwa, futsi ungeke ubuyele enguculweni yangaphambilini. Kute ulawule kancono, i-Retention Messaging API ivumela isiphakeli sakho kutsi sikhetse kutsi ngumuphi umlayeto lobonwa ngulowo nalowo mbhalisile ngekuya ngemininingwane yekubhalisa kwakhe, kodvwa i-Apple inika kufinyelela ku-API ngesicelo kuphela.

Loku kusho kutsini eluhlelweni lwekubhalisa e-Saudi Arabia

Kugcina umbhalisile kuvamise kubita kancane kunekutfola lomusha ngetikhangiso. Cala ngemlayeto munye kuphela ekubhaliseni ngakunye, futsi ungaphi wonkhe muntfu sephulelo: hlela umbandzela wesikhatsi lesikhokhelwe kute sipho sifinyelele kulabo labebanawe sikhatsi lesitsite. Bese ulandzelela inombolo yesipho emibikweni ye-Sales and Trends kute ubone kutsi bangakhi labasemukele. Nangabe labasemukelako bambalwa, shintja umlayeto ngaphambi kwekushintja intsengo.

Khumbula lapho kugcina khona: imilayeto yekugcina isebenta kuphela ekubhaliseni lokutivuselelako lokutsengiswa ngekutsenga ngekhatsi eluhlelweni kwe-Apple. Kubhalisa lokukhokhiswa ngewebhusayithi noma ngesixhumanisi sekukhokha akuveli kulesi sikrini.

Umbono we-Origami

Banyenti banikati betinhlelo basebentisa inchenye lenkhulu yesabelomali sabo ekutfoleni babhalisile futsi bashiya kuyekisa kube yinhlanhla. Lesici sibeka sinyatselo semahhala sekugcina esikhatsini lesibaluleke kakhulu sekubhalisa. Nasakhela emakhasimende etfu tinhlelo tekubhalisa, sihlela emapulani, tipho nemibhalo yesi-Arabhu ndzawonye kusukela ekucaleni, kute emathulusi lanjengalawa alungele kuvulwa ngelilanga i-Apple lawakhipha ngalo. Nawufuna kubuyeketa kubhalisa kweluhlelo lwakho noma kwakha lolusha, xhumana natsi noma ubuke tinsita tetfu.

Imitfombo

• Apple Developer — Now available: Retention messages for subscriptions, 4 Lweti 2026: kwetfulwa, timo temlayeto nekufinyelela ku-API ngesicelo.
• App Store Connect Help — Configure retention messages: imikhawulo, emalinganiso etitfombe, imisebenti, tinhlobo tetipho, imitsetfo yalokucuketfwe netinguculo.
• Apple Developer Documentation — Retention Messaging API.
• 9to5Mac — Apple now lets developers offer discounts when users move to cancel subscriptions: simemetelo se-WWDC 2026 nemehluko nema-Win-Back Offers.