Kulendzaba
- Uyini umehluko emkhatsini we-SEO, i-AEO ne-GEO?
- ChatGPT iwakhetsa njani emawebhusayithi leyiphakamisako?
- Ungavela njani ku-Gemini nakuma-AI Overviews aka-Google?
- Kutsiwani nga-Claude, Perplexity na-Copilot?
- Yini lekhulisa litfuba lekutsi i-AI ikucaphune?
- Tinyatselo letisebentako tekuvela ku-ChatGPT, Gemini nalabanye
- Lokuvakasha kuphenduka njani kube kutsengisa?
- Umbono we-Origami
- Sigcino
Kute iwebhusayithi yakho ivele etimpendvulweni te-ChatGPT ne-Gemini, emathulusi abo kufanele kucala akhone kufinyelela kuyo futsi ayifundze, bese i-AI itfola imphendvulo lecacile, lesekelwe kahle yimithombo lefanele kucashunwa. Ngekwenta: vumela i-OAI-SearchBot ku-robots.txt kute ukhone kuvela ekuseshweni kwe-ChatGPT, cinisekisa kutsi Google ifaka emakhasi akho ku-index ngobe i-Gemini nema-AI Overviews kuncike ku-index ya-Google, futsi unikete lokucuketfwe kwakho njengembhalo lovela ngaphandle kwe-JavaScript. Bese ubhala emakhasi laphendula umbuzo endzimeni yekucala, ngetinombolo nemithombo leshiwo ngemagama. Loku kubitwa ngekutsi yi-GEO, futsi yakhiwa phezu kwe-SEO ne-AEO kunekutsi itintfatsele indzawo.
Uyini umehluko emkhatsini we-SEO, i-AEO ne-GEO?
| Ligama | Inhloso | Lapho uvela khona | Sikali sempumelelo |
|---|---|---|---|
| SEO: kulungiselela tinjini tekusesha | Kuphakamisa likhasi lakho emiphumeleni yekusesha | Tixhumanisi letiluhlata satibhakabhaka taka-Google | Tikhundla nekuchofotwa |
| AEO: kulungiselela tinjini tetimpendvulo | Kwenta likhasi lakho libe yimphendvulo leco ngco yembuzo | Ema-featured snippet, ema-FAQ nebasiti bemavi | Kukhonjiswa njengemphendvulo |
| GEO: kulungiselela tinjini letikhiciatako | Kukhulunywa ngawe noma kucashunwa yi-AI | ChatGPT, Gemini, Claude, Perplexity nema-AI Overviews | Kushiwo nekucashunwa etimpendvulweni |
Lokutsatfu kungemazinga, akusiko kukhetsa: ngaphandle kwe-SEO Google ayikufaki ku-index, ngaphandle kwe-AEO injini ayitfoli imphendvulo lesilungile ekhasini lakho, futsi ngaphandle kwe-GEO i-AI ingaphendula umbuzo emkhakheni wakho iphindze ibalule imbangi yakho esikhundleni sakho. Sachaza tisekelo ku-mhlahlandlela wetfu we-SEO ne-AEO wemabhizinisi ase-Saudi.
ChatGPT iwakhetsa njani emawebhusayithi leyiphakamisako?
Ngekwe-tincwadzi letisemtsetfweni te-OpenAI, kusesha kwe-ChatGPT kuncike ku-crawler lebitwa ngekutsi yi-OAI-SearchBot, futsi emawebhusayithi layivimbako ku-robots.txt awaveli etimpendvulweni tekusesha te-ChatGPT. I-GPTBot yi-crawler lehlukile lesetjentiselwa kucecesha emamodeli; ungayivimba bese uchubeka uvela ekuseshweni. I-OpenAI itsi lushintjo ku-robots.txt lutsatsa emahora langaba ngu-24 kutsi lusebente. Leli liphutsa lelivame kakhulu lesilibonako: inkampani ivimba onkhe ema-crawler e-AI kute ivikele lokucuketfwe kwayo, bese inyamalala ngalokuphelele etimpendvulweni te-ChatGPT.
Ungavela njani ku-Gemini nakuma-AI Overviews aka-Google?
Tincwadzi letisemtsetfweni taka-Google titsi kuvela kuma-AI Overviews naku-AI Mode kudzinga timo letifanako nekusesha lokujwayelekile: likhasi kufanele lifakwe ku-index futsi lifaneleke kukhonjiswa nge-snippet, futsi akukho tidzingo tebuchwepheshe letengetiwe. Google iphakamisa kuvumela ku-crawl ku-robots.txt nakunoma nguyiphi i-CDN, kusebentisa tixhumanisi tangekhatsi, kugcina lokucuketfwe lokubalulekile kungumbhalo kunekutsi kube titfombe, kwenta idatha lehlelekile ifanane nembhalo lobonakalako, nekugcina i-Business Profile yakho isesimeni samanje. Ngamafuphi: i-SEO lecinile ngumnyango wakho lowungenisa ku-AI yaka-Google.
Kutsiwani nga-Claude, Perplexity na-Copilot?
Lonkhe lithulusi le-AI lifundza iwebhu ngema-crawler alo noma nge-index yenjini yekusesha leliyitsembako, futsi umtsetfo lofanako uyaphindzwa: hlukanisa i-crawler yekucecesha ne-crawler yekusesha, bese uvumela i-crawler yekusesha.
| Lithulusi | Lokufanele ukuvumele | Lokushiwo yinkampani |
|---|---|---|
| Claude ye-Anthropic | Claude-SearchBot ne-Claude-User | Ngekwe-khasi lelisemtsetfweni le-Anthropic, kuvimba i-Claude-SearchBot kungehlisa kubonakala kwewebhusayithi yakho emiphumeleni yekusesha ye-Claude, kantsi i-ClaudeBot yekucecesha |
| Perplexity | PerplexityBot ne-Perplexity-User | Tincwadzi te-Perplexity titsi i-PerplexityBot iveta futsi ixhumanise emawebhusayithi emiphumeleni yekusesha, ayisetjentiselwa kucecesha emamodeli lasisekelo, nekutsi lushintjo lungatsatsa kufika emahoreni langu-24 |
| Microsoft Copilot | Bingbot, futsi ubhalise iwebhusayithi yakho ku-Bing Webmaster Tools | Mhla ti-10 Indlovana 2026 Microsoft yetfula umbiko we-AI Performance, lokhombisa kutsi emakhasi akho acashunwa kangakanani ku-Copilot nasetifinyetweni te-AI taka-Bing, futsi uphakamisa tihloko letikhanyako, emathebula, tigaba te-FAQ, lokucuketfwe lokusha ne-IndexNow |
Sifundvo lesisebentako: iwebhusayithi yinye leyakhiwe kahle ikusita kuwo onkhe lamathulusi, nangabe i-robots.txt noma i-CDN yakho ingavimbi ema-crawler awo ekusesha.
Yini lekhulisa litfuba lekutsi i-AI ikucaphune?
Lucwaningo loluhamba embili lolubuyeketwe ngontsanga kulomkhakha liphepha le-GEO lelivela e-Princeton nakubalingani bayo, lelashicilelwa ku-KDD nga-2024. Lahlola imibuto le-10,000 etindzaweni leti-25 futsi lalinganisa kutsi indlela ngayinye yekubhala yatitsinta njani kubonakala kwemtfombo etimpendvulweni te-AI:
- Kufaka sicashunwa lesibalulwa kuchwepheshe noma kusikhungo: kwakhulisa kubonakala nga-42.6%.
- Kufaka tibalo netinombolo: kwakukhulisa nga-32.8%.
- Kutfutfukisa kugeleta nekucaca: kwakukhulisa nga-28.7%, lokuyindlela lesebenta kakhulu etihlokweni tebhizinisi.
- Kubalula imithombo: kwakukhulisa nga-27.7%.
- Kugcwalisa emagama lasemcoka: kwehlisa kubonakala nga-8.7%, ngako-ke liqhinga lakadzeni le-SEO liyakulimata lapha.
Tinyatselo letisebentako tekuvela ku-ChatGPT, Gemini nalabanye
- Vulela ema-crawler lafanele umnyango. Vumela i-OAI-SearchBot, i-Googlebot nema-crawler ekusesha a-Claude ne-Perplexity ku-robots.txt naku-CDN yakho, futsi unceme ngenhloso kutsi uyawavimba yini ema-crawler ekucecesha.
- Yenta lokucuketfwe kubonakale ngaphandle kwe-JavaScript. Ema-crawler e-OpenAI, Anthropic ne-Perplexity awayisebentisi i-JavaScript, ngekwe-kubuyeketwa kweticelo letingetulu kwetigidzi letingu-500, ngako-ke iwebhusayithi lakha emakhasi ayo ku-browser kuphela ingabonakala ingenalutfo kuwo.
- Phendula endzimeni yekucala. Beka imphendvulo lephelele yemagama la-40 kuya ku-140 ngaphasi kwesihloko, bese kulandzela imininingwane.
- Sebentisa tinombolo, imithombo neticashunwa letibalulwako. Leti tindlela letintsatfu letinemandla kakhulu ephepheni le-GEO.
- Bhala tihlokwana njengemibuto lebutwa ngempela ngemakhasimende akho, futsi ufake sigaba se-FAQ lesibonakalako.
- Gcina bunjalo bunye benkampani, ligama lelifanako nencazelo lefanako kuwebhusayithi yakho, ku-Google Business Profile, ku-LinkedIn nakuma-directory, ngobe i-AI ixhumanisa lwati lolusuka emitfombeni leminyenti.
- Tfola kukhulunywa ngawe ngaphandle kwewebhusayithi yakho. Tihloko temkhakha, kucatsaniswa lokungachemi nekubuyeketa kwemakhasimende kwenta i-AI yetsembe kushiwo kwakho.
- Buyeketa emakhasi akho lasemcoka ngelwati lolusha ngempela, hhayi ngelusuku lolusha kuphela.
Lokuvakasha kuphenduka njani kube kutsengisa?
Sivakashi lesifika sisuka emphendvulweni ye-ChatGPT noma ye-Gemini sivame kube sesifundze sifinyeto ngawe, futsi sifika sifuna sinyatselo lesilandzelako. Ngako-ke nika lonkhe likhasi indlela lecacile: inkinobho yekuchumana, yekubhuka noma yelinani, kanye netimphawu tekwetsembeka letibonakalako letinjengemsebenti lowake wawenta nemininingwane yekuchumana lesemtsetfweni. Bese uyalinganisa: landzelela ekuhlatiyeni kwakho kuvakasha lokusuka ku-chatgpt.com, gemini.google.com, perplexity.ai, claude.ai na-copilot.microsoft.com, landzelela umbiko we-AI Performance wamahhala ku-Bing Webmaster Tools, futsi ubute emathulusi e-AI ngelusito lwakho njalo ngenyanga kute ubone kutsi uyabalulwa yini.
Umbono we-Origami
Ku-Origami sinikela ngelusito lolugcwele lwekubonakala ekuseshweni nase-AI: kuhlolwa kwebuchwepheshe kwewebhusayithi yakho nema-crawler ayo, kulungisa loko lokuvimba ChatGPT na-Gemini kutsi ayifundze, lokucuketfwe lokuphendula imibuto yemakhasimende akho ngetinombolo nemithombo, bunjalo bunye benkampani lobuhambisanako kuyo yonkhe iwebhu, nekulinganisa njalo ngenyanga kutsi uvela kangakanani etimpendvulweni. Sisebenta ngebufakazi, hhayi ngetetsembiso, ngobe akekho longaciniseka sikhundla lesingaguguki etimpendvulweni te-AI.
Nangabe ufuna kutsi i-AI income inkampani yakho kumakhasimende, buka tinsita tetfu noma uchumane natsi ngco.
Sigcino
Kuvela ku-ChatGPT na-Gemini kucala ngetisekelo tebuchwepheshe: ema-crawler lavunyelwe nalokucuketfwe lokungumbhalo lokufakwe ku-index. Bese kulandzela lokucuketfwe lokuphendula ngco ngetinombolo nemithombo, kanye nekuba khona ngaphandle kwewebhusayithi yakho lokucinisekisa bunjalo bakho. I-SEO ikufaka ku-index, i-AEO ikwenta ube yimphendvulo, kantsi i-GEO yenta i-AI ikhulume ngawe. Kuhlangene, kuyindlela leya ekuvakashelweni nasekutsengiseni kumakhasimende latsemba loko lakufundzako.
Imithombo: liphepha GEO: Generative Engine Optimization (KDD 2024): https://arxiv.org/abs/2311.09735 , tincwadzi te-OpenAI ngema-crawler, tincwadzi taka-Google ngetici te-AI ku-Search, emakhasi e-Anthropic ne-Perplexity ngema-crawler, i-blog ye-Bing Webmaster, nekubuyeketa kwe-Lantern ngekutiphatsa kwema-crawler e-AI ne-JavaScript.
Imibuto lejwayelekile
Ngingenta njani kutsi ChatGPT iphakamise iwebhusayithi yami?
Vumela i-OAI-SearchBot ku-robots.txt, yenta kutsi lokucuketfwe kwakho kube ngumbhalo lovela ngaphandle kwe-JavaScript, bhala emakhasi laphendula imibuto yemakhasimende endzimeni yekucala ngetinombolo nemithombo, futsi utfole kukhulunywa ngawe kumawebhusayithi latsenjwako ngaphandle kwalakho.
Uyini umehluko emkhatsini we-SEO ne-GEO?
I-SEO iphakamisa sikhundla selikhasi lakho emiphumeleni yekusesha, kantsi i-GEO yenta kutsi emathulusi e-AI lanjenga-ChatGPT na-Gemini akhulume ngawe noma akucaphune etimpendvulweni tawo. I-GEO incike ku-SEO: ayikho i-GEO ngaphandle kwekufakwa kahle ku-index.
Futsi iyini i-AEO?
Kulungiselela tinjini tetimpendvulo: kwenta likhasi lakho libe yimphendvulo leco ngco yembuzo, kuma-featured snippet, kuma-FAQ nakubasiti bemavi. Incike endzimeni yemphendvulo lecacile netihloko letibhalwe njengemibuto.
Ngingavela njani ku-Copilot, Perplexity na-Claude?
Vumela ema-crawler abo ekusesha: i-Bingbot ye-Copilot, i-PerplexityBot ye-Perplexity ne-Claude-SearchBot ye-Claude, bese ubhalisa iwebhusayithi yakho ku-Bing Webmaster Tools kute ulandzelele kucashunwa ku-Copilot embikweni we-AI Performance.
Kuvimba i-GPTBot kuyayifihla yini iwebhusayithi yami ku-ChatGPT?
Cha. Ngekusho kwe-OpenAI, i-GPTBot isetjentiselwa kucecesha kuphela, kantsi kusesha kwe-ChatGPT kuncike ku-OAI-SearchBot. Nangabe uvimba lena yesibili, uyanyamalala etimpendvulweni tekusesha te-ChatGPT.
Ngidzinga kulungiselela lokukhetsekile yini kuma-AI Overviews aka-Google?
Google itsi akukho tidzingo tebuchwepheshe letengetiwe: likhasi lidzinga kuphela kufakwa ku-index nekufaneleka kukhonjiswa nge-snippet, kulandzelwa tisekelo letijwayelekile te-SEO.
Ukhona yini longaciniseka kutsi inkampani yami itawuvela etimpendvulweni te-AI?
Akekho longakuciniseka loko, ngobe timpendvulo tiyashintja ngekuya ngembuzo nemsebentisi. Kodvwa tindlela letilinganisiwe letinjengetinombolo, imithombo nekubhala lokucacile tikhulisa ematfuba ngalokusobala.
Landzela i-Origami ku-Google
Faka i-Origami njengemtfombo lokhetsiwako futsi ema-athikili etfu atawuvela kucala kuwe ekuseseni kwa-Google naku-Top Stories.
