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Learning series · Management & decisions · 5 lessons

The Road to the 2034 World Cup

A practical series for business owners preparing for the biggest event in the Kingdom's history: from surviving traffic spikes, to booking and payment systems, to multilingual customer service, to protecting the customer data you gather.

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The Road to the 2034 World Cup
5 of 5 published

Lessons in this series

  1. 01Road to 2034: Why Your Business Should Start Preparing TodayFIFA confirmed Saudi Arabia as host of the 2034 World Cup — its biggest event ever. Why should your business start preparing today, not weeks before? The first article in our Make the Most of Tech series maps out readiness.Part 1 of 5 · 6 min read
  2. 02Is Your Website and App Ready for the 2034 Surge? Performance and ScalabilityYour website and app are your storefront for the 2034 World Cup. When demand suddenly multiplies, does your system hold or slow down and crash at the peak? Part two of Road to the 2034 World Cup covers performance and scalability: auto-scaling, CDNs, caching, and load testing.Part 2 of 5 · 6 min read
  3. 03Booking, Payments, and Operations Systems Hospitality and Retail Will NeedThey book, then pay, then get served — that is the 2034 visitor's journey. Part three of Road to the 2034 World Cup covers the online booking, POS, payment gateways (mada and Apple Pay), and integrated inventory that hospitality and retail need to turn the crowd into revenue.Part 3 of 5 · 6 min read
  4. 04Smart, Multilingual AI Customer Service for Millions of VisitorsMillions of visitors, dozens of languages, and questions that never stop. Part four of Road to the 2034 World Cup covers building smart customer service: an AI assistant that speaks the visitor's language, self-service on WhatsApp, and automation that raises your capacity without inflating your cost.Part 4 of 5 · 6 min read
  5. 05Customer Data, Security, and Compliance at the Kingdom's Biggest EventThe data of millions of visitors is a responsibility before it is an opportunity. The fifth and final part of Road to the 2034 World Cup covers the Personal Data Protection Law in practice, what it takes to secure your data at peak season, and how to turn what you collect into an asset that outlasts the tournament.Part 5 of 5 · 6 min read

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