Mhla ti-20 Ingci 2026, Google yanika banikati bemawebhusayithi inkinobho labangayifaka ngco emakhasini abo. Umfundzi uyayichofota, iwebhusayithi yakho ingena emithonjeni yakhe lekhetsiwe ku-Google, futsi kusukela lapho ema-athikili akho aba nelitfuba lelikhulu lekuvela kuye — anelibheji lelawehlukanisako.

Lesici ngekwaso asisisha ngalokuphelele. Besivele sikhona ku-Top Stories, futsi mhla tinge-27 Inkhwekhweti 2026 Google yasandzisela kuto tinsita tayo te-AI: AI Overviews ne-AI Mode. Lokwashintja ngeNgci yindzawo lapho sicelo sitfolakala khona. Sasuka etilungiselelweni ta-Google saya ekhasini lakho, lapho umfundzi asavele akhona futsi usandza kunquma kutsi uyakutsandza loko akufundzile.

Sayifaka lenkinobho kuwebhusayithi ya-Origami ngelilanga leyamenyezelwa ngalo, futsi sahlangana nemininingwane lengashiwo emibhalweni yemhlahlandlela. Nakhu lesakufundza.

Loku inkinobho lekwenta ngempela

Nangabe umfundzi ayichofota bese uyacinisekisa ku-Google, kushintja tintfo letintsatfu — kulowo mfundzi kuphela, hhayi kubo bonkhe bantfu:

  • Ku-Top Stories. Lokucuketfwe kwakho kuba nelitfuba lelikhulu lekuvela, kuphawulwe ngelibheji lelitsi "lokhetsiwe" lelikwehlukanisa nalokunye kwemiphumela.
  • Etimpendvulweni te-AI. Nangabe sixhumanisi lesiya kuwe sivela ngekhatsi kwe-AI Overviews noma i-AI Mode, siphatse lelo libheji linye. Lena yincenye lebaluleke kakhulu lamuhla: awusancintiseli kuchofotwa kuphela, kodvwa ucintisela kutsi imodeli ikucaphune ngalokuphelele.
  • Ku-carousel yetihloko letisatfutfuka. Google yengeta i-carousel yetixhumanisi lebonakala kakhulu kweminye imibuto lemayelana netihloko letisatfutfuka, futsi imithombo lekhetsiwe igcizelelwa ngekhatsi kwayo.

Naka imingcele: kukhetsa kungekwemsebentisi ngamunye lowangene ku-akhawunti yakhe, akusiko kuphakanyiswa kwesikhundla jikelele. Akuyiphakamisi iwebhusayithi yakho kubantfu labangazange bakukhetse, futsi akukuvali kubutsakatsaka kwalokucuketfwe.

Kungani manje — inombolo lechaza sikhatsi

Sizatfu lesishiwo sicacile: timpendvulo te-AI tenelisa umfundzi ngekhatsi ekhasini lemiphumela, ngako kuchofota lokumbalwa kufika kumawebhusayithi. Inkinobho ngumzamo wa-Google wekunika bashicileli indlela yekunxephezela ngetilaleli tabo letetsembekile esikhundleni setivakashi letidlulako.

Inombolo lefanele kunakwa ivela ku-Google ngekwayo: bantfu banetfuba lelikhulu kabili lekuchofota umthombo labawukhetsile. Futsi ngesikhatsi sekwetfulwa kwaNkhwekhweti, imithombo leyehlukene lengetulu kwa-345,000 beseyivele ikhetsiwe ngalendlela. Lokutiphatsa kukhona futsi kuyasetjentiswa; inkinobho ifinyeta nje indlela leya kuko.

Ingabe ibalulekile kuwebhusayithi yakho? Nini yebo nanini cha

Lizinga lelisemtsetfweni liphansi: nobe nguyiphi iwebhusayithi leshicilela lokucuketfwe lokusha iyafaneleka. Kodvwa kufaneleka nekubaluleka yimibuto leyehlukene:

  • Ibaluleke ngalokucacile nangabe ushicilela njalo: libhulogi letebuchwepheshe, tindzaba temkhakha, kuhlatiya timakethe, lokucuketfwe kwemfundvo lokuchubeka kukhula. Umfundzi lobuya kabili utawuchofota angangabati.
  • Ibaluleke ngalokulinganiselako nangabe unetilaleli letincane letetsembekile noma ushicilela kancane. Umphumela uyandza ngemfundzi ngamunye lokuphina.
  • Ayikabaluleki nangabe iwebhusayithi yakho iyincwajana lengashintji lengenako kushicilela lokuchubekako. Tivakashi atitukutfola sizatfu sekutsi tikwente "umthombo wato", futsi inkinobho itawuhlala ingachofotwa.

Umtsetfo lowentekako mayelana nendzawo: yibeke lapho umfundzi asandza kweneliseka khona — ekugcineni kwe-athikili layicedzile — hhayi ekhasini lekucala, lapho asengakafundzi lutfo lwakho.

Tindlela letintsatfu tekuyifaka, nekutsi ukhetsa njani

Google ichaza tindlela letintsatfu. Umehluko awusiko wekubukeka kuphela; ngayinye ilahlekelwa yintfo letsite:

1. Inkinobho lesesilungele, imigca lemibili yekhodi

Wengeta i-script ya-Google ku-head, bese wengeta intfo lengenalutfo lenesici google-add-preferred-source-btn lapho ufuna khona inkinobho. Google iyayidvweba ngesitayela sayo lesisemtsetfweni, iyihumushela ngekwayo elulwimini lwe-browser, futsi isekela i-theme lekhanyako noma lemnyama kanye nekukhetsa lulwimi ngesandla.

Lena yindlela lelula kakhulu nalebukeka kahle kakhulu, futsi ilungele emawebhusayithi lamanyenti avamile. Inemikhawulo lemibili lesahlangana nayo emsebentini, lechazwe ngentasi.

2. Imodi yesandla ngedizayini yakho

Ulayisha labhulali lefanako ngesici lesiyivimbela kutsi idvwebe nobe yini, uyicalise ngekhodi, bese uxhumanisa inkinobho yakho nemsebenti wekwengeta. Inchubo umfundzi layibonako isenga-Google, kodvwa lokuyicalako yintfo lesekhasini lakho loyilawula ngalokuphelele.

3. I-deeplink lelula, ngaphandle kwe-JavaScript

Nangabe iphulatifomu yakho ingakuvumeli kwengeta ema-script, ubeka sixhumanisi sembhalo noma sitfombe lesikhomba ekhasini lekukhetsa imithombo laka-Google kanye ne-domain yakho. Lena yindlela lelula kakhulu kodvwa lengahambi kahle kakhulu, ngobe itfumela umfundzi ku-Google esikhundleni sekucedzela umsebenti khona lapho. Iyasebenta nasemaphephandzabeni e-imeyili nasetitfumelweni tetinkundla tekuchumana.

Tifundvo letintsatfu tekuyifaka kuwebhusayithi yetfu

Kute naleyo yinye lekhona emibhalweni yemhlahlandlela, futsi ngayinye yasidlela sikhatsi:

  • Inkinobho lesesilungele iyanyamalala kumawebhusayithi lamasha. Labhulali ya-Google ihlola likhasi kanye kuphela, nalilayisha. Emawebhusayithi lakhiwe ngema-framework lanjenga-Next.js noma i-React ahamba emkhatsini wemakhasi angakaphindzi alayishe, ngako indzawo yenkinobho ihlala ingenalutfo ngemuva kwekuhamba kwekucala. Sisombululo kuphindza ubite kucalisa kwelabhulali ngaso sonkhe sikhatsi indlela ishintja — loko kwasisebentela.
  • Inkinobho lesesilungele ayilandzeleleki. Google iyidvweba ngekhatsi kwe-iframe ku-domain yayo, futsi imingcele lephakatsi kwemithombo leyehlukene ivimbela likhasi lakho kubona nobe ngumuphi umcimbi ngekhatsi kwayo. Sazama kubamba kuchofota, kungena kwe-focus, nekuphuma kwe-focus ekhasini; kute sibonakaliso lesafika. Ngako nangabe kubala kuchofota kubalulekile kuwe, imodi yesandla iyindlela yakho yinye kuphela.
  • Libheji lelisemtsetfweni alinaso si-Arabhu. Google ihlinzeka ngeliphakethe lelisemtsetfweni letitfombe tenkinobho, kodvwa lihlanganisa tilwimi letilishumi nesikhombisa futsi si-Arabhu asisiso sinye sato. Inkinobho lesebentisanako yona iyasisekela si-Arabhu. Ngako nangabe ufuna kubukeka lokusemtsetfweni ekhasini lesi-Arabhu, utawakha inkinobho ngekwakho bese uphindze usebentise emagama esi-Arabhu a-Google ngekwayo.

Ngamafushane: nangabe iwebhusayithi yakho yakhiwe ngemakhasi lavamile futsi awudzingi kulinganisa, tsatsa indlela yekucala. Nangabe iwebhusayithi yakho yakhiwe nge-framework lensha, noma ufuna kwati kutsi bangaki bantfu labachofotile, indlela yesibili ifaneleka kancono nanoma ifuna umsebenti lowengetiwe.

Ngemuva kwekuyifaka: uwulinganisa njani umphumela?

Google ayikakunikeli umbiko lokutjela kutsi bangaki bafundzi labakwengeta njengemthombo lokhetsiwe. Kulinganisa kusemahlombe akho, ngetindlela letintsatfu:

  • Linani lekuchofota. Lidzinga indlela yesibili, futsi lisibonakaliso lesicondzile lesisedvute kakhulu sekutsi bafundzi bayiphendvula njani inkinobho.
  • Kuvakasha lokubuyelelwako. Catsanisa incenye yetivakashi letibuyako ngaphambi kwekuyifaka nangemuva kwetinyanga letimbili. Umthombo lokhetsiwe kufanele ukhulise kubuya, hhayi kuvakasha kwekucala.
  • Kuba khona ku-Top Stories. Bukisisa kubonakala nekuchofota ku-Search Console, ikakhulukati kuma-athikili akho lamasha.

Ungalindzeli kwenyuka kakhulu ngeliviki linye. Inkinobho yakha tilaleli letikukhetse ngemabomu, letikhula kancane kodvwa letingancikile ekushintjeni kwe-algorithm.

Umbono wa-Origami

Siyibuka lenkinobho njengencenye yelushintjo lolukhulu lesilubona lucala kubumbeka: kubonakala ngekhatsi kwetimpendvulo te-AI sekuba yindlela lehlukile ngekwayo, lehlukene nekulungiselelwa kwekusesha kwasendvulo. Nangabe umphumela uphendvula umfundzi ngco, inzuzo iyasuka iye ekucashunweni nasekuphawulweni yimodeli, hhayi esikhundleni sakho kuphela. Inkinobho lithuluzi lelincane kulendlela, kodvwa lilihlobo leliphatselwe budlelwane bakho netilaleli takho esikhundleni se-algorithm — futsi yiloko kanye lesieluleka emakhasimende etfu kutsi akwakhe: bafundzi labakukhetsako, hhayi tivakashi letiboleke enjinini yekusesha lengashintja imitsetfo yayo kusasa.

Sayifaka kulibhulogi letfu ngalo lelo langa, sayibeka ekugcineni kwema-athikili esikhundleni sekhasi lekucala, futsi salinganisa kuchofota kusukela ngelilanga lekucala. Nangabe ufuna umbono wetfu ngendzawo lefanele yewebhusayithi yakho, noma ufuna sikufakele yona, ngumsebenti longaphansi kwehora linye.

Imithombo

  • Libhulogi lelisemtsetfweni la-Google, 27 Inkhwekhweti 2026 — kwandziswa kwemithombo lekhetsiwe kuya ku-AI Overviews ne-AI Mode, umthombo wenombolo yelitfuba lelikhulu kabili kanye nelinani lemithombo lekhetsiwe.
  • Imibhalo ye-Google Search Central — umhlahlandlela wemithombo lekhetsiwe wabashicileli bewebhu: tindlela tekufaneleka netindlela letintsatfu tekusebentisa.
  • TechCrunch, 20 Ingci 2026 — kumenyezelwa kwenkinobho lengafakwa emakhasini nesimo sayo ekwehleni kwetivakashi tebashicileli.
  • Likhasi lekukhetsa imithombo laka-Google — lithuluzi lekungetwa ngalo iwebhusayithi.