Digitizing CRM: From First Inquiry to Repeat Customer
An operational series for every Saudi business that receives customer inquiries on WhatsApp, phone calls and salespeople's own mobiles: where customers get lost between the first message and the deal, how every customer gets one record everyone knows, how channels come together in one inbox with an owner and a reply deadline, how leads move through clear stages instead of memory, how complaints and service requests become a ticket closed with the customer's confirmation, how marketing messages go out with recorded consent as the Personal Data Protection Law requires, and a ninety-day plan that puts the work in the right order.
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